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CIOs Urged to Inform Customers on How RFID Tags Will Be Used

Although there have been issues raised by privacy groups over the use of RFID tags to track consumers and their buying habits, many more CIOs are urging their companies to adopt the technology to keep track of their inventories and their supply chains. However, there is the thought that some companies are being forced to use RFID, especially some vendors who have been "directed" by Wal-Mart to use tags on all of their shipments.

In addition, some analysts are saying that CIOs, especially those involved in the retail industry, should come up with a strategy to assure consumers that they are not being tracked with the use of these tags. It is recommended they do, or else consumers may end up with a slanted awareness of RFID from what they see, hear, and read from privacy advocates that may or may not be entirely accurate.

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